by Winno | Nov 17, 2021 | Marketing that works
In my last article I was talking about a school going the wrong way about looking for students. First, the advert. At the top, reversed out, the school name and logo, then a stupid headline directed at nobody… “Experience the value of a (school name) education...
by Winno | Nov 15, 2021 | Marketing that works
Almost every Saturday morning I pick up a copy of our biggest selling metro newspaper and, a few pages in, shake my weary, old head in disbelief. There, once again, at the bottom of an early right hand news page (for which advertisers pay a premium) is a quarter page...
by Winno | Nov 12, 2021 | More business
So now you’ve had the three balls to which you can apply the Pareto Principle to achieve stunning results in your business. That’s just by finding the 20% that generates 80% of the results and working on them. Simple! So, remember well… 20% of your customers,...
by Winno | Nov 10, 2021 | Develop yourself, More business
Having an endless supply of prospects walking through your business door is fantastic but if they come through the door and don’t buy anything, all you have done is provide them with the information to go and buy elsewhere. So the key is to measure how many prospects...
by Winno | Nov 8, 2021 | Learning to lead
Because of some medical treatment I’ve been enjoying recently I’ve been reminded of a very effective way of getting people to perform to their best. You see for the treatment I’ve been enjoying I get rated out of 100 every day. Imagine how disappointed I was when I...
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