by Winno | May 31, 2023 | Marketing that works
If you are selling to the more mature market, testimonials are extremely powerful because they add a real overlay of credibility to any genuine claims you may be making. There are three types of testimonials that are particularly effective for these over fifties: Peer...
by Winno | May 29, 2023 | Recommendations
Too often we take very little real notice of important events that are happening in the world. We vaguely know about them but they really haven’t registered in our minds. We haven’t any appreciation or understanding of them and so all we have is a passing awareness of...
by Winno | May 26, 2023 | More business
Regular readers of my blog know that one of my favourite business strategies is the “How’s Things?” call. That’s where you ring your customers for no reason other than to ask them how your product or service is working for them. So it was...
by Winno | May 22, 2023 | Customer service
Why bother writing notices coz nobody ever reads them or acts upon them. Proof of the pudding is a sign announcing “Wet Paint” because people look at the sign then invariably touch the paint to check. As a dog owner I scrupulously pick up after my dogs no matter where...
by Winno | May 19, 2023 | TV Commercials
We generally love the Australian Lamb adverts and this is another that rates well in my opinion although I somehow missed sharing it with you. Gods of the World enjoying Lamb at dinner. Turn your business into a money maker!Discover the three black boxes to get your...
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