Some hints on videos

Some hints on videos

Many small business owners think that having a video made for their business can be very expensive yet nothing could be further from the truth. Yes, you can get an Oscar winning video made for your business but you can also get a great video that’ll do the job just as...
Get the message across!

Get the message across!

Every time I drive along a freeway, I keep my eyes skinned, (whilst not losing driver concentration of course), to see who has been wasting money on billboard advertising. By wasting money I mean billboards that have too much detail to take in as you whizz past or are...
Effective mobile messages

Effective mobile messages

The missus and I were, unusually, making great time heading along the Monash Freeway (more often known as the Monash Parking Lot) when a vehicle went past us at some speed (it needed to be some speed because my heavy footed missus was driving!). As is my wont I...
Will it get their attention?

Will it get their attention?

You’ll see money being wasted on advertising all over the place and one factor you should always consider is whether it will get the attention of the target market. Now of course the headline in print copy is always of utmost importance, but ahead of that is the...