by Winno | May 15, 2023 | Marketing that works, More business
Your Unique Selling Proposition (USP) is that distinctive, appealing idea that sets your business apart from every other ‘me too’ competitor. It’s the reason that your prospects would choose to do business with you rather than your competitors. Your entire marketing...
by Winno | May 3, 2023 | Marketing that works
If you ever focussed on what I continually talk about then you’d recall the three key questions you have to answer whenever you set out to market your products or services: 1. Who is your target market (your prospects)?2. Why should they choose to buy from you rather...
by Winno | May 2, 2023 | Marketing that works
Had this photocopied flyer dropped in my letter box the other day and I must say that Peter was right on for hitting his target market! We have a massive, sawn off at ground level, stump right next to our letter box! However, the flyer is exactly as you can see…...
by Winno | Apr 3, 2023 | Marketing that works
In these enviromentally conscious days I’m amazed how often I see money wasted or trees chopped down unnecessarily because of a lack of thought. For example, what did I see this week? Well, two letter box flyers that were printed using only one side of the A4 paper...
by Winno | Mar 20, 2023 | Marketing that works
Remember all the moaning and groaning I’ve done in recent times about businesses who give you a discount offer but then have a ridiculous expiry date on it? Good! So, it was great to receive this offer from Winx Wheels, a bicycle store. Subject: A reminder from our...
by Winno | Feb 22, 2023 | Marketing that works
The other Sunday I was taking the dogs for a nice long walk and, as is my custom, I chose to drive to a very special place they (the dogs) love. Lots of off lead areas, plenty of space, great paths to walk and a big dog friendly lake to swim in. Heaven for the dogs as...
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