by Winno | Dec 12, 2022 | Marketing that works, More business
I’ve been urging all of my clients to make “How’s Things” calls for years. Let me break it down for you, so you can start using them in your business! The “how’s things” call The how’s things call is one of those techniques...
by Winno | Dec 1, 2022 | Marketing that works
It’s really fascinating when you start to look at the myriad of ways that companies attack the problem of making you feel special and say “Wow!” on your birthday. I think they try really hard to give you something that actually won’t cost them much, either by giving...
by Winno | Nov 7, 2022 | Customer service, Marketing that works
My wife has supported the Collingwood Football Team since the moment she was born, mainly because her father was a supporter and I think probably his father before him. Now she won’t go to matches or watch their games on TV because she thinks she puts the “mozz” on...
by Winno | Oct 26, 2022 | Marketing that works, More business
With Christmas fast approaching, this is a great challenge you can use to grow your business… This week’s challenge is to create a great Christmas offer for your special clients that is sizzling with value and will be appreciated by them and not just seen...
by Winno | Oct 10, 2022 | Marketing that works
This is a photo of a sign in a local fish’n chip shop window and is a real blast from the past. By that I mean it was the type of announcement that local traders made when they wanted people flocking in to seek a part time job to earn a bit of income. But that was the...
by Winno | Oct 5, 2022 | Marketing that works
I’ve probably talked about this before but I really do get incensed when I get a supposed gift certificate from a company with whom I’ve done business. Why do I get incensed? Well, generally the gift certificate turns out not to be a gift at all, most often because it...
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