by Winno | Sep 22, 2021 | More business
The other day I was talking to one of my long-standing clients and he asked whether I could remind him of my story on hunting bears. The reason was quite simple… his sales team were going every which way in their search for prospects using every device, traditional...
by Winno | Sep 15, 2021 | Marketing that works, More business
Now that you’ve got your regular letter box drop going it’ll be running as smooth as silk and you can devote yourself to another great project that will harvest excellent results. And what’s that project? Well, it’s getting interesting information from you into your...
by Winno | Sep 13, 2021 | More business
One of my favourite online destinations is closing down. And I’m just as much to blame as anyone else. Sometime ago my inbox pinged familiarly to herald the arrival of a regular email from the book merchants I love and have recommended on my blog numerous times over...
by Winno | Sep 8, 2021 | Customer service, More business
A system in business is best explained as being a step-by-step set of instructions that can be followed by anyone to produce the same result time after time. In brief, it’s “the way we do things around here”. It tells the follower of the system what to do and what to...
by Winno | Sep 1, 2021 | Marketing that works, More business
So what’s next after you’ve dropped those 3,000 letters we mentioned in our last article? Well, you do it all over again because life is a passing parade… times and circumstance change… the lives of people who weren’t interested in what you had to offer or weren’t...
by Winno | Aug 11, 2021 | Learning to lead, More business
Years ago, when he was President of Scandinavian Airlines, Jan Carlson wrote a best-selling book called Moments of Truth. The premise was simple: a brief moment of contact between a customer and an employee gives an instant, powerful impression of how the business is...
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