Tempt them!

Tempt them!

Remember the old adage “Curiosity killed the cat”? Well, it doesn’t only kill cats! It can drive your prospects wild and wanting to beat you around the head to find out more about your product or service if you use it skillfully and cautiously. The simple strategy is...
Sharing them around

Sharing them around

Many businesses seem to be reluctant to share their customers with other non-competitive businesses. And really I don’t know why, because it’s one of the best and simplest prospect building exercises you can undertake! The formula is very simple. You offer your...
Online Business Mistakes

Online Business Mistakes

In one of her blogs my great friend Rowena Szeszeran-McEvoy recently wrote about the 11 silliest things people do in their online business. I thought it was great and worth the investment of your time to read it and, even better, to listen to. Here are the points she...
Eight Tips for Great Phone Impressions

Eight Tips for Great Phone Impressions

Two statements that pack a lot of profitable power are ‘You never get a second chance at a first impression’ and ‘Last impressions linger’ and probably the most important time to remember them is when you and your team are dealing with people over the phone. You see,...
Make It Easy – Part 2

Make It Easy – Part 2

In a recent article I complained about difficult-to-read name badges. Now, I’ve discovered a couple more instances of people not thinking of an end user who’s vision is not what it used to be or where the circumstances may create a problem. In the first example, the...
Getting business rolling again

Getting business rolling again

The other day I was listening to breakfast radio on the way home from walking the dogs with my mate, when a former Aussie Olympic Star was extolling the virtues of a program being run by one of the big four banks. The program is all about helping you get your business...