by Winno | May 30, 2022 | More business
Here’s the name board of a takeaway shop in the food court near me. As I occasionally answer the urge for some diet destroying fast food I gaze at the sign and wonder about the apostrophed ‘N’. Surely, I think shouldn’t it be a small ‘n’ as it’s an...
by Winno | May 25, 2022 | Develop yourself, More business
Most businesses need to understand the most important rule of business… be a better marketer of what you do than doer of what you do. That means every business needs an endless supply of new prospects coming through the door every day and yet, because most people...
by Winno | May 4, 2022 | Marketing that works, More business
Recently one of my dentist clients told me that he had asked his team members to go into the shopping mall, approach passers by and give out flyers. They had not been getting good responses. Were there any tips I could give to help them out? Well, of course there...
by Winno | Apr 27, 2022 | Develop yourself, More business
There was an Italian fellow… Senor Pareto… who came up with the twenty-eighty rule… 20% of your efforts gives you 80% of your results. Now this is a natural law and applies universally, for example, 20% of drivers will have 80% of the smashes. But think about this! If...
by Winno | Apr 25, 2022 | Marketing that works, More business
Piggybacking – it’s when you make an offer to somebody else’s clients. This approach is as old as the hills but it seems nobody uses it well these days. Think about your business and ask yourself what other businesses would have clients or customers like yours....
by Winno | Apr 15, 2022 | More business
I’m writing this on Good Friday eve and, having just returned from a couple of days in a country Victorian tourist town, I am simply amazed at the number of hospitality businesses that will be closed tomorrow. Now, I know staff award wages rise on this particular...
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