How’s Things? in action

How’s Things? in action

Regular readers of my blog know that one of my favourite business strategies is the “How’s Things?” call. That’s where you ring your customers for no reason other than to ask them how your product or service is working for them. So it was...
Why Bother?

Why Bother?

Why bother writing notices coz nobody ever reads them or acts upon them. Proof of the pudding is a sign announcing “Wet Paint” because people look at the sign then invariably touch the paint to check. As a dog owner I scrupulously pick up after my dogs no matter where...
Forget This Word!

Forget This Word!

I was seeking some dental treatment the other day and the dentist said, as she completed my examination, “I’ll give you a quote.” “Forget it”, I seethed through the various bits and pieces stuffed in my mouth. “Forget what?” she asked anxiously thinking that the...
Differentiating Your Business

Differentiating Your Business

Your Unique Selling Proposition (USP) is that distinctive, appealing idea that sets your business apart from every other ‘me too’ competitor. It’s the reason that your prospects would choose to do business with you rather than your competitors. Your entire marketing...
Service: a key to business success

Service: a key to business success

Service is all about exceeding customer, client, patient and patron expectations. Service is about making people say ‘Wow!’ It’s about making people feel great about the way you handle their enquiry, their complaint, their problem, their need, their demand or their...
Write, think, edit, think, post

Write, think, edit, think, post

I love receiving Alan Stevens’ weekly newsletter and over time have posted some of his articles I reckon will be of assistance to my readers. This thoughtful article is one of his Social Media Tips of the week: “It’s as easy as anything to get on to social...