by Winno | May 3, 2023 | Marketing that works
If you ever focussed on what I continually talk about then you’d recall the three key questions you have to answer whenever you set out to market your products or services: 1. Who is your target market (your prospects)?2. Why should they choose to buy from you rather...
by Winno | May 2, 2023 | Marketing that works
Had this photocopied flyer dropped in my letter box the other day and I must say that Peter was right on for hitting his target market! We have a massive, sawn off at ground level, stump right next to our letter box! However, the flyer is exactly as you can see…...
by Winno | Apr 28, 2023 | Develop yourself
My miracle worker, Felicity, regularly posts great quotes on Facebook and this very apt one really appealed to me… If you can change your mind, you can change your life. William James – 1842-1910 – American Philosopher Simple, but true. Make it part...
by Winno | Apr 26, 2023 | Customer service, More business
When people do business with you one of the things that research tells us is that they like to be made to feel welcome. The best way to do that is to make sure that you greet them in a way that makes them feel good and then make small talk. You do this because people...
by Winno | Apr 19, 2023 | More business
The other day I was having my regular three-weekly haircut when Bill, my hairdresser, did what he usually does after the cut is finished. He held up the mirror so I could see the back of my head and the cut he’d done. “You don’t have to do that,” I said, “You do it...
by Winno | Apr 17, 2023 | Develop yourself, Tales
My mate Billy has a veritable green thumb when it comes to growing beautiful dahlias. Although they were somewhat late in flowering this year, he has been inundated by blooms of all varieties, shapes, sizes and colours. So much so, that he has more blooms than his...
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