Another commercial

This commercial was sent to me by a subscriber who said “Only the Italians could come up with an advert like this” and I think he’s right, don’t you? Around 11 million people on one channel and 9 million on another have bothered to view it which isn’t a bad result! I...

The 6P’s in action

I don’t often send on to my wider database the interesting but time wasting “stuff” that I get sent from friends and acquaintance but yesterday I received one that I believe is really worth circulating. And why’s that? Well, at least to my eyes, quite simply because...

Follow up

I think it was Woody Allen who said “95% of success is just turning up.” In other words just doing what you should do. This is so true when it comes to always following up after a prospect makes an enquiry. And yet it happens so rarely. Let’s take a...

Sometimes a picture needs those thousand words

But generally less than a thousand and certainly more than none! Let me explain… you’ll see lots of adverts around naming a top salespeople, someone taking up a new role or new partners being admitted to a professional practice. And most times they are merely a...