by Winno | Sep 18, 2019 | Customer service
It was early morning and the cafes were just getting going as my friends and I pulled up in town for a cup of coffee. We liked the look of a cafe where a young woman was putting the tables and pot plants out, so we thought we would have coffee there. That is, until we...
by Winno | Sep 16, 2019 | Customer service
Denny Hatch, who you probably know is one of my very favourite writers on matters of copywriting and marketing strategy wrote a great article about Amazon and its guarantee policies in his newsletter of 11th of September 2019. He concluded with a couple of pertinent...
by Winno | Sep 13, 2019 | TV Commercials
A commercial from South Australia Tourism got up the noses of many critics who called it “sad” and “depressing”. However, the producers of the advert said it was made as a result of research that showed that many people put off visiting the region until they are much...
by Winno | Sep 11, 2019 | Marketing that works
Keith Rhodes produces great videos for businesses and in a recent email he told the story of the why and the how of a video he produced for a specialist vet surgery.In fact, what he reveals is all I would look for as a marketer in commissioning a video for any of my...
by Winno | Sep 9, 2019 | More business
In a recent edition of my newsletter, I shared my article “How not to go broke!” I extolled the virtues of knowing the magic 2 X 2 X 2 formula which businesses, such as restaurants (many of which are currently going broke), should use to keep thriving.In...
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