Another commercial

Another commercial

I always try to give you a selection of the great Christmas commercials and maybe I’ll do that in the calm after Christmas. However, this Norwegian Postal Service Christmas TVC celebrating one of their nation’s proudest achievements has been praised by commentators...
Why remind me?

Why remind me?

I had an appointment with an optometrist the other day. I was trying a long established bloke in our shopping centre rather than going to the people that seem to be taking over the place with lots of slick spectacle centres. I wandered in a week or so before and made...
The Mighty Bulge!

The Mighty Bulge!

A little while ago, The Age reported on the huge success of a woman who had built a very profitable online cosmetic company by including a Tim Tam with every order shipped. “Our goal”, she was quoted as saying, “is to create a digital experience that exceeds the...
Freshen your signs

Freshen your signs

I was driving somewhere the other day and I noticed that a podiatrist had a beautiful looking sign on the front fence. Well, when I say a “beautiful looking sign”, I mean it was once beautiful because I can remember how it caught my eye when it went up four or five...
Produce a Decision-Maker Kit!

Produce a Decision-Maker Kit!

Most of us find it difficult to make a decision. The reason for that is we’re never quite sure if we’ve got all the facts. So why not offer a free decision-making kit for your prospects? If you sell widgets your headline could be something like: ‘Buying a widget? It’s...