by Winno | May 30, 2022 | More business
Here’s the name board of a takeaway shop in the food court near me. As I occasionally answer the urge for some diet destroying fast food I gaze at the sign and wonder about the apostrophed ‘N’. Surely, I think shouldn’t it be a small ‘n’ as it’s an...
by Winno | May 27, 2022 | Marketing that works
When you see a marketing opportunity you should grab it and strike whilst the iron is hot. No better proof of it is this advertisement which was on Facebook a couple of days after the Australian elections so it surely must have been created by the Ikea advertising...
by Winno | May 25, 2022 | Develop yourself, More business
Most businesses need to understand the most important rule of business… be a better marketer of what you do than doer of what you do. That means every business needs an endless supply of new prospects coming through the door every day and yet, because most people...
by Winno | May 23, 2022 | Marketing that works
One of the things that art directors love to do is what is called “reversing out of white”. The advertisement on the left is a classic example of the technique which means that the words appear to be printed in white ink whereas, in reality, the words have been formed...
by Winno | May 20, 2022 | TV Commercials
How do you differentiate an airline in a commercial? Well, I think that KLM Royal Dutch Airlines did it well in this commercial “Swan Take off” Enjoy! With this commercial KLM won the first “Best TV Commercial Award” (The First Golden Loeki...
Recent Comments