by Winno | May 17, 2023 | Marketing that works, More business
I was seeking some dental treatment the other day and the dentist said, as she completed my examination, “I’ll give you a quote.” “Forget it”, I seethed through the various bits and pieces stuffed in my mouth. “Forget what?” she asked anxiously thinking that the...
by Winno | May 15, 2023 | Marketing that works, More business
Your Unique Selling Proposition (USP) is that distinctive, appealing idea that sets your business apart from every other ‘me too’ competitor. It’s the reason that your prospects would choose to do business with you rather than your competitors. Your entire marketing...
by Winno | May 12, 2023 | More business
Service is all about exceeding customer, client, patient and patron expectations. Service is about making people say ‘Wow!’ It’s about making people feel great about the way you handle their enquiry, their complaint, their problem, their need, their demand or their...
by Winno | May 8, 2023 | Learning to lead, More business
I love receiving Alan Stevens’ weekly newsletter and over time have posted some of his articles I reckon will be of assistance to my readers. This thoughtful article is one of his Social Media Tips of the week: “It’s as easy as anything to get on to social...
by Winno | May 5, 2023 | TV Commercials
I’m not sure whether I’ve shared this Australian Lamb Commercial, which I don’t think is anywhere near one of the best in the continuing series, but here it is for you to make your own judgement. By the way, naturally as a guy born on Churchill’s birthday and named...
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