by Winno | Aug 25, 2021 | Marketing that works
The other day I was sitting quietly reading my local metropolitan newspaper when I was arrested by this dirty big full page advert. The headline didn’t make much sense but maybe the reason why it was time for me would become obvious in the rest of the advert. So, I...
by Winno | Aug 18, 2021 | Marketing that works, Recommendations
Sometimes you just happen on a great idea, want to applaud it and tell your friends. That’s how I felt when I saw that the people at Talking Stones (James & Samantha Rae, Founders of Talking Stones) were following me on Twitter and I investigated to see what...
by Winno | Aug 6, 2021 | Marketing that works, More business
Right now with the Covid Delta virus raging around the world (Melbourne has just gone into a lockdown again for a week from 8 o’clock last night) there are many people talking about incentives to encourage people to get vaccinated. My personal opinion is that immunity...
by Winno | Jul 26, 2021 | Marketing that works
It’s amazing how people can find ways to highlight the benefits of their product instead of merely extolling the features! Here’s what a Lebanese bakery has found to say about their gift certificates. Amazing isn’t it! And why is it important? Well, remember the...
by Winno | Jul 21, 2021 | Marketing that works, More business
In our last article we said we’re going to write a letter and drop in into neighbourhood letterboxes in an eye-catching envelope. It’s called the “Hi neighbour letter.” It’s personal from you to them and it helps them understand what you can do for them in...
by Winno | Jul 19, 2021 | Marketing that works
I was driving along the freeway paying careful attention to my driving and the surroundings when I spotted this supersize billboard which, as you can see, shows a number of wind turbines across what I assume is the Australian counryside, the cryptic phrase “is why”,...
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