by Winno | May 26, 2021 | Marketing that works
I’ve seen a lot of examples of people writing great, attention grabbing headlines or making a great attention grabbing statement and then ruining the whole effect by letting one little word slide in that shouldn’t be there. These words are known as credibility...
by Winno | May 14, 2021 | Marketing that works
If you’re like me you sometimes sit screaming at television because something annoys you. And whilst I don’t get annoyed often with programs, because someone will have worked their creative guts out to make something they think will be appreciated, I do get annoyed at...
by Winno | Apr 30, 2021 | Marketing that works
One of the biggest challenges we face when communicating with others is making sure that they are really listening to what we are saying or watching what we are showing them. You know the problem… the information goes in one ear at the speed of sound and out the other...
by Winno | Mar 10, 2021 | Marketing that works
With Easter coming in a few weeks it’s time to use those thoughts of eggs, bunny rabbits and cute little ducks as an excuse to stay in touch with your clients or even to make contact with potential new ones. So, here’s a letter (something using snail mail, joy oh joy)...
by Winno | Mar 1, 2021 | Marketing that works
You know how I’ve been whingeing about the waste of full page newspaper advertisements (which have a headline and a picture with ‘no reasons why’) to promote travel within Australia, well, something positive has happened. The advertiser has only used the half the page...
by Winno | Feb 24, 2021 | Marketing that works
On a couple of occasions I’ve praised companies who go the extra miles to write to a new customer and thank them for their purchase. They don’t have to be long and wordy, or selling missives… just simple notes that read as if the writer had personally penned it (or...
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