by Winno | Sep 21, 2022 | Marketing that works
When you are writing an advert, handbill or any copy that you want to grab the attention of the beholder don’t make these terrible mistakes; All capital letters in the headline are darn hard to read. Normal sentence structure of upper case/lower case is much more...
by Winno | Sep 19, 2022 | Marketing that works
With all we’ve been seeing and hearing emanating from England currently, we do know and understand that the English people are reserved and polite. I’m sure that this very polite billboard I see on the Melbourne skyline when driving back from the airport...
by Winno | Sep 14, 2022 | Marketing that works
Still relevant questions today! And really, they’re important for ANY type of advertisement or promotion. Before you book radio or television advertising ask yourself: 1. Who is the market I want to reach? 2. Very specifically what is my offer to them? 3. What...
by Winno | Sep 5, 2022 | Marketing that works
Remember, a little while ago, I shared a FAB soap powder box as a reminder that people like features but love the benefits the features deliver. In their rush to talk about themselves many businesses talk features without explaining the benefits those features...
by Winno | Sep 2, 2022 | Marketing that works
Here’s a full page advert that appeared in a Melbourne metropolitan newspaper the other day. It must have cost a motza for the space (let alone what the agency, their creative people, and no doubt an award winning photographer, charged for their services!). My...
by Winno | Aug 29, 2022 | Marketing that works
Orright, orright! I know that I’m fading into dementic decay but I’ve got to admit something I never believed I would own up to. I like Andre Rieu! Yep, I like Andre Rieu, love him probably. To think I’m admitting to that when years ago I piled heaps of ridicule upon...
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