Remember When it was a Dirty Word?

Remember When it was a Dirty Word?

And the word I refer to is “fried”. It only seems like a couple of years ago when Kentucky Fried Chicken changed its name to a mere KFC. As I remember, it was because the health gurus were saying that fried food was terribly bad for us and we should cut our...
Not the way I’d do it

Not the way I’d do it

I received a lovely email from a company that is in a little bit of trouble and is promising to turn over a new leaf. To assist in their efforts they’ve asked me to help as you can see. Golly! And they are really learning how to treat me well already. Fancy, if I’m...
Subtlety

Subtlety

Here‘s a notice that’s in the toilet of a cafe we bike riders use frequently for our morning tea. Now its bluntness hasn’t stopped us from using the cafe, but we do reckon they could be more subtle in their message. For example they could say, “Please help us to care...
A Customer-Winning Display

A Customer-Winning Display

First impressions count. We all know that. But a lot of businesses seem to forget it when it comes to displaying their products or services. What makes the ‘first impression’ where your business is concerned? If it’s human resources (like a receptionist or a...