Make it look great!

Make it look great!

One of the first rules of promoting food is to make the picture of it look even better on the packet, in the adverts or on the flyers than it does in reality. Even more so when you have a picture of it in store or on the window of your premises. In fact, most food...
Subtlety

Subtlety

Here‘s a notice that’s in the toilet of a cafe we bike riders use frequently for our morning tea. Now its bluntness hasn’t stopped us from using the cafe, but we do reckon they could be more subtle in their message. For example they could say, “Please help us to care...
Opening a Conversation

Opening a Conversation

It seems that one of the greatest challenges people face in social situations is startling a conversation with someone they don’t know. That’s why I thought you’d like this piece of advice from my good mate, and negotiation expert, Derek Arden (who obviously had a...
Little steps toward big goals

Little steps toward big goals

As you may have found out… the rumours are indeed true! I am slowly sinking into senility. And, no matter how hard I try, the ravages of age are slowly enveloping me. And, in my case, I have sorely discovered that my sense of balance is either on its way out or gone...
Love it

Love it

Words not required! Thanks to Felicity for sending this to me. Apparently the highest selling local agent (his competitor) is highly attractive and uses billboards. Work less, charge more and have your customers loving it! Marketing...