Another commercial

by | Jan 18, 2019 | TV Commercials

I dunno how many Budweiser commercials I’ve brought to you for your delectation and enjoyment but here’s another one made a couple of years ago. It’s based on the hoary old tale of the travelling salesman staying at a farm where there is a beautiful wife or daughter.I...

Another useless sign!

by | Jan 16, 2019 | Marketing that works

Well, no, it’s probably not really useless because it stands as proud testimony to how advertising agency creative types love doing stuff that looks good and massages the client’s ego but doesn’t yield any results.It should remind you that when you invest money in...

A magic maxim

by | Jan 14, 2019 | Develop yourself, Tales

A maxim is an expression of a general truth or principle and I can think of no better description for one of my favourites…What gets measured gets done! Yep, that sure is true! And, unfortunately, I get reminded of the truth of it every time I look at my watch, a...

That magic word again!

by | Jan 11, 2019 | Marketing that works

Every so often you get a wonderful reminder of a truth you know. And so it was when my wife decided our lemon tree was producing far more lemons than we could possibly consume. A believer in doing unto others as she would have them do unto her, she decided she would...

It’s a record surely!

by | Jan 9, 2019 | Customer service

I have often commented on the state of some professionals’ reception areas and client lounges! By the way, I hate the term “waiting room” for those areas as it reminds clients that often they will suffer a time wasting wait because the professional is running...