by Winno | Sep 19, 2022 | Marketing that works
With all we’ve been seeing and hearing emanating from England currently, we do know and understand that the English people are reserved and polite. I’m sure that this very polite billboard I see on the Melbourne skyline when driving back from the airport...
by Winno | Sep 16, 2022 | Learning to lead
You know, I love the theatre, particularly musical theatre and last night I was watching a great show (Hairspray, my wife loved it much more than me!) and I really took notice of the ensemble. Now, I hear you ask, what are ensemble roles? Well, to grab someone’s...
by Winno | Sep 14, 2022 | Marketing that works
Still relevant questions today! And really, they’re important for ANY type of advertisement or promotion. Before you book radio or television advertising ask yourself: 1. Who is the market I want to reach? 2. Very specifically what is my offer to them? 3. What...
by Winno | Sep 12, 2022 | Other
I have always been an ardent admirer of the monarchy, what with an English rose as a mother and pioneering Aussie farmers on dad’s side. Back in 1952, as an 11 year old paper boy it took me over 3 hours to do my normal 45 minute paper delivery round. That was simply...
by Winno | Sep 9, 2022 | TV Commercials
The passing at the end of August of Mikhail Sergeyevich Gorbachev, the Soviet politician, who served as the last leader of the Soviet Union from 1985 to the country’s dissolution in 1991, reminded me of the Pizza Hut commercial he featured in after retiring....
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