by Winno | Dec 20, 2021 | Marketing that works, More business
A little while ago, The Age reported on the huge success of a woman who had built a very profitable online cosmetic company by including a Tim Tam with every order shipped. “Our goal”, she was quoted as saying, “is to create a digital experience that exceeds the...
by Winno | Dec 17, 2021 | Marketing that works
I was driving somewhere the other day and I noticed that a podiatrist had a beautiful looking sign on the front fence. Well, when I say a “beautiful looking sign”, I mean it was once beautiful because I can remember how it caught my eye when it went up four or five...
by Winno | Dec 13, 2021 | Marketing that works, More business
Most of us find it difficult to make a decision. The reason for that is we’re never quite sure if we’ve got all the facts. So why not offer a free decision-making kit for your prospects? If you sell widgets your headline could be something like: ‘Buying a widget? It’s...
by Winno | Nov 24, 2021 | Marketing that works, More business
I first posted this over 10 years ago – and the concept still works like gangbusters! This is a letter from Edward W. Worths’ Letters That Sell – a wonderful book that I use constantly. It’s called the ‘two aspirin letter’ – so it won’t surprise you to find that...
by Winno | Nov 17, 2021 | Marketing that works
In my last article I was talking about a school going the wrong way about looking for students. First, the advert. At the top, reversed out, the school name and logo, then a stupid headline directed at nobody… “Experience the value of a (school name) education...
by Winno | Nov 15, 2021 | Marketing that works
Almost every Saturday morning I pick up a copy of our biggest selling metro newspaper and, a few pages in, shake my weary, old head in disbelief. There, once again, at the bottom of an early right hand news page (for which advertisers pay a premium) is a quarter page...
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